As more people around the world become internet savvy, having a website to introduce your business or idea has become increasingly important. The increasing consumer base on the online platform enables companies to connect with them and gather enough web traffic. The website serves as a bridge, showcasing your products or services to potential customers. Whether it is a small business, mid-sized, or a large-scale one, websites are designed to enhance digital presence and connect with a target audience on a global level. Moreover, a website lends more credibility to your business and encourages continued success.
Your website gives you access to various strategic tools that can assist you in creating an impactful presence on the internet through SEO (search engine optimisation). It is imperative to establish a monopoly in your business on the digital platform. SEO aims to enhance your website’s performance and elevate it in the Google search engine rankings. Needless to say, the better your ranking is, the more business is done. It is the best way to generate leads and grow your business. Moreover, the website is a cost-effective way to identify your business on the digital platform as compared to others.
Now, the cost of designing and developing a website depends on the features included and the size of the business. Smaller business websites will cost less than larger businesses. Besides this, the type of business will identify the cost to be levied on developing a website. The development of an e-commerce website will have a different cost than one created for travel, fashion, or finance. The design template used for the website will be a part of the overall cost consideration. With all the factors to consider, the cost of building a website is more affordable than using offline advertising methods for your business.
Costs Incurred Before Design:
Willing to do an online business or planning to expand your business globally? A website is the perfect answer to this as it opens the global frontiers for the companies. But there are certain costs that have to be incurred before actually designing a website.
- Domain Name:
Domain is the website address through which anyone can explore your company’s website on the internet platform. It is a URL that needs to be selected in liaison with the business functionalities. Generally, buying the domain name can cost you anything between Rs. 1,500 to Rs.5,000 per year. The cost variation depends on the business that you have and the value it holds.
- Web Hosting:
Web hosting is all about allowing professionals to make their business accessible to the users over the internet. In this, the website’s files, like images, codes, and content, are saved on the server. Indeed, it is impossible to connect with the target audience without web hosting. After buying the domain name, you have to buy web hosting that may cost between Rs. 500 to Rs.2,000 per month for shared hosting and Rs. 7,000 to Rs.50,000.
- Search Engine Optimisation (SEO):
SEO is a mandatory step in promoting your website on the internet platform. This involves using various white-hat methods like pay-per-click, link building, ad campaigns, and social media posts to advertise a business. Ideally, the professionals or companies have to shell out anything between Rs. 5,000 to Rs.50,000 per month. Obviously, the cost will depend on the scale of your business.
- Maintenance Cost:
Well, maintenance of the website requires the developer to make constant additions or changes on the website to keep your online business updated. The reason is that your target audience will always prefer fresh information or look to the online business rather than a stale piece of data made available throughout. This cost is, usually, charged by the developer and ranges from Rs. 5,000 to Rs. 50,000 per month. The price difference is according to the business’s size and complex framework involved.
Ideating the Cost of the Website:
Cost of building a website is primarily the main point of consideration because of the business size, technology involved, website type, complexity level, and the development method. As the technology is transforming, websites are incorporating advanced features that make their functions smoother. Indeed, complex and customised websites with unique designs may incur heavier developmental costs. Let us identify the cost of websites on the basis of different factors.
- Type of Design:
Ideally, there are two types of websites – static and dynamic. Out of these, static ones are just one-page websites where you have to showcase your portfolio or provide some business information. Such websites have basic features and do not include complex frameworks. On the other side, dynamic websites utilise databases from the servers to generate the content. Such websites are structured on complex frameworks and have advanced features.
In the matter of designing costs, the static websites can make you shell out somewhere between Rs. 5,000 to Rs. 20,000 Rs. The price difference is because of the design involved with a complex ideation. Talking of the dynamic website, the development cost can vary from Rs. 10,000 to Rs. 1,00,000. Here, the difference is due to the pages involved, the complexity of the design, and the technology implicated.
- Template or Customised:
Another thing to consider in building a website is its features and complex framework. You have to decide whether a customised website is needed or the template-based. Generally, the customised one is a complex framework with a design tailored to the customer’s needs. On the other side, the template-based have standard designs with smart colour combinations. Still, the customers can select the template designs as per their choice and ensure the theme matches their business requirements.
Both design forms have their features that allow liberty to the developer to make them highly functional. In fact, the average cost of template-oriented design ranges from Rs. 5,000 to Rs. 25,000. Besides this, the customised website’s cost of having advanced features may go up to Rs. 75,000 and such costs may surge higher if the business is large-scale.
- Technology and Programming Language:
Developing a website requires an immense understanding of technology in liaison with different programming languages. The developers use WordPress, PHP, and NextJs for creating functional websites. Every programming language has its advanced technological features that make it necessary for the developers to use it as per the client’s choice.
Taking note of the cost for WordPress websites, the developers may charge from Rs. 15,000 to Rs. 60,000. Websites crafted on WordPress are easier to operate and make changes to. Apart from this, the websites can be designed by using PHP and other complicated programming languages. These websites are priced in the range of Rs. 25,000 to Rs. 1,50,000 or even higher. Of course, the price varies according to the size of your business.
Conclusion:
Designing and developing a website involves spending on different aspects, right from buying a domain to promoting your business on the digital platform. It is the cut-throat competition and constant development of technologies that have been the factors in upgrading the cost levels. Of course, the business must remain in the eyes of the target audience, which affects the promotional costs.
